linux-c1
[Top][All Lists]
Advanced

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

artificial respiration cool


From: Edna
Subject: artificial respiration cool
Date: Sat, 9 Dec 2006 15:45:20 -0300

Do promote your host retailer's brand and core values: Ultimately, your
network is there to support your host, and it's your job to integrate
your displays into their venues.
Shopper optimized planograms, revamped rules for POP displays, and
digital media on mobile and fixed devices all point to new trends in
retail marketing. It's worth noting that the speakers and audience
members hailed from a diverse set of industries, including advertising,
media planning, media buying, technology and ancillary services. Even
better, there's the potential for a cumulative positive effect, since
each new experiment can run atop the successful configuration determined
by the last experiment. In both of these cases, the retailers take the
store experience very seriously and need to impose strict controls on
the content segments that get displayed.

..

Trade Date : 11.12.06
Company Name : AMEROSSI INTL GRP
Stock : AMSN
Opening Price : $0.0006
12-Month Target : $0.009
Market Performance : 100-300%

..

Next Article: Retail media measurement: can stores become a mass medium?
Store marketers will also know about the slotting fees, endcap display
programs and other store-specific practices that could affect how you
sell screen time. Instead, retailers and CPGs are working together to
make the retail environment easier to understand and navigate. Some poor
sap at Google reviews any content marked as "ready for public
consumption" to make sure that it isn't obviously objectionable and fits
the description and tags that were assigned.
initiative has learned how to measure.
But I think the key here is not where the most media gets consumed, but
rather how a series of fragmented markets can be addressed at once. Thus
ads, promotional materials and merchandising content need to be
entertaining, beautiful, funny. "  Data from several of WireSpring's
customers suggests the same trend as well. Despite these challenges,
properly applied psychographics can play a powerful part in developing
effective digital signage content and other in-store advertising
techniques.
Content is, after all, what the network is all about. Some other great
takeaways from the discussion at RetailWire: do retailers even want
their stores to be poked, prodded or otherwise measured by retail media
groups?
Think you're on to something halfway through your test? Next up the
pyramid are communications that may be directly related to product trial
or sale.
But I think the key here is not where the most media gets consumed, but
rather how a series of fragmented markets can be addressed at once. If
you don't know how many stores, days, or sales you'll need to get a
statistically significant result, there's a good chance that the
"results" you get won't be valid.
Doing so might result in another small net gain, which, atop the
previous one, starts to add up. Shoppers will only take the time to
'look up' if they regard the messaging as a consistent conveyance of
relevant value.
Actually, it's not that strange at all, since there are certainly
implications and opportunities for those of us working on in-store and
out-of-home media networks. Things get even crazier when you factor in
the major licensing deals that both Google and YouTube have been working
on for the past several months.
initiative has learned how to measure. Next Article: Retail media
measurement: can stores become a mass medium? On the tech side, they'll
need to modify AdSense and create a interface that digital signage
software vendors can use to post their location info and pull the
relevant content. The views and opinions expressed in the Blog are
solely those of Mr.
There are literally hundreds of micro-experiments that could influence
consumer behavior.
initiative has learned how to measure. Except as provided in our
Republishing and Syndication Policy, no content on this website may be
reproduced, in whole or in part, without our express written consent.
Next Article: Retail media measurement: can stores become a mass medium?
Some of these images are even computer-generated, using an algorithm
designed to blend the traits of various ethnic groups into a single
portrait. Some other great takeaways from the discussion at RetailWire:
do retailers even want their stores to be poked, prodded or otherwise
measured by retail media groups?
Individual target specificity in this scenario is impossible, and
demographic targeting could be very difficult as well.
Individual target specificity in this scenario is impossible, and
demographic targeting could be very difficult as well.
Even that will be a tall order, though, as we've talked about in past
articles including "measuring traffic on the sales floor" and "bringing
affiliate pricing models to the retail space. This "purchase" metric
will be more scarce, but even more valuable.





reply via email to

[Prev in Thread] Current Thread [Next in Thread]