[VCDImager] MYOB Better Business (April Issue)

[MYOB Hong Kong Limited]

		MYOB Better Business
			2005 April Issue

Craig Winkler – CEO, Founder of MYOB "Small businesses respond and adapt to ever-changing market conditions at a rate that puts most big businesses to shame. While size is obviously a factor in their success, it certainly makes things easier when the owner and staff share the same goals and contribute directly to the bottom line."		Building a better business
		Measuring business performance
		Achieving your goals can be the most satisfactory part of running a business. Many successful big businesses re-assess their procedures, decisions and directions constantly. You too can benefit from this thinking by getting in the discipline of regularly reviewing your business's performance, preferably on a monthly basis. If you're unsure where to start, and you're running your business on an accounting software package, then have a look at some of the built-in reports. 'Sales' and 'Receivables Ageing' reports are amongst the most helpful.		With regular meetings - preferably away from the distractions of work - you can look at every facet of your business, from financials right through to the nuts and bolts. Through this process, you'll discover areas and processes you can improve, enhance and refine. Finally, if you have the chance to brainstorm with others, do so - as the saying goes, 'Three heads makes wisdom'.You'll be surprised at how discussion and a different perspective can lead to a better business.

Manager's Tips
Are you managing your customer relationships?
Take time to analyse your customers in terms of who they are, how they found you, what they like and how much they've spent with you. Look for ways to improve the relationship, as this will keep you ahead of - and them away from - your competition. For instance, if customers have dropped away, ask yourself why and devise a marketing solution that attracts them back to your business - it's much easier to return a neglected customer to the fold than acquire a new one.

""With the world in turmoil, our wine tourism business is capitalising on the ability Tasmania has to offer security, a high quality wine and food experience and a spectacular environment." "
Gerald Ellis, Managing Director, Meadowbank Wines, Richmond, Tasmania.
2002 National Winner, Telstra Small Business Awards.

MYOB Product Demonstration
Join the following demonstration seminar and learn how MYOB products can help manage your business. Registration is free, simply select your preferred schedule, fill in your contact info and click “enroll”.
	Seminar Venue:	Room 1601, Queen's Place, 74 Queen's Road Central, Hong Kong.
	Date & Time :	19th April Tuesday 4:30 - 6:00 pm 20th April Wednesday 4:30 - 6:00 pm 21st April Thursday 4:30 - 6:00 pm 26th April Tuesday 4:30 - 6:00 pm 27nd April Wednesday 4:30 - 6:00 pm 28th April Thursday 4:30 - 6:00 pm
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For more information on MYOB prodct and services, call Tel : 3402 - 9888 or vsit www.myob.com.hk