[Orgmode] adding more color to agenda events

[Scott Jaderholm]

Hi,

Is there an easy way to add new faces to org-agenda?

I would like to add a face for events including the text "meeting" or "birthday" and other phrases. I'd also like to create a special face for event subjects, such as Diary, life, or work (the first column in agenda). It'd also be nice to be able to do faces based on tags.

Is this possible without a lot of hacking?

Thanks,
Scott