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From: | Lars Sonchocky-Helldorf |
Subject: | Re: GNUstep slogan - discussion and voting |
Date: | Fri, 16 Nov 2007 10:56:48 +0100 |
Am 15.11.2007 um 22:21 schrieb hns@computer.org:
how about the slogan already used in the GNUstep brochure: "GNUstep - The Ultimate Development Environment" (http://www.gnustep.org/ information/GNUstep-brochure.pdf)Well, that does not fulfill all criteria for a good slogan: it does not describe a benefit for someone (contrary to "making your users smile"). It is just a descriptive claim statement - and you may simply agree or disagree and discuss hours about it.
There's a difference between Nokia (to stay with your example) and GNUstep: Everybody knows what Nokia is (a rubber boot manufacturer, right ;-)) but GNUstep has not that mindshare (yet). So the purpose of a slogan for Nokia is different to the purpose of a slogan for us: Nokia wants to improve its public image while we try to get into the heads at all, try to straighten some common misconceptions about GNUstep.
So I think a descriptive claim statement is exactly what we need at the moment, some "feel good" statement can follow up later when we don't need to explain any longer what GNUstep is. (Try it for yourself: Tell some computer related people that you are involved into GNUstep. You surely get the reply: "GNUstep - what's that?").
So let's not do the second step before the first one.
Nikolaus
regards, Lars
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